What makes a good Account Manager? To answer this question, we need to start at the very beginning. I remember when I first started at Magnetic, my CEO kept repeating a list of principles and structures to follow. The more time I spend here and the longer I’ve worked with clients in various industries, the more I catch myself repeating the principles in my head while sitting at my desk.
But let’s start from the beginning.. What are the responsibilities of an Account Manager?
At an advertising agency, the accounts team works in direct communication with the client and translates that to the project team. And vice versa. They are managing, overseeing and delivering the work and need to make sure everything gets delivered to the client on time, on scope and within budget. Therefore the Account Manager needs to be included in every communication about the project to keep an overview of the project and to raise any red flags if anything derails ahead of time. The Account Managers are the ones who know the client and the brand best, we live and breathe their brand and are therefore their spokesperson within the agency.
But let’s start from the beginning.. What are the responsibilities of an Account Manager?
At an advertising agency, the accounts team works in direct communication with the client and translates that to the project team. And vice versa. They are managing, overseeing and delivering the work and need to make sure everything gets delivered to the client on time, on scope and within budget. Therefore the Account Manager needs to be included in every communication about the project to keep an overview of the project and to raise any red flags if anything derails ahead of time. The Account Managers are the ones who know the client and the brand best, we live and breathe their brand and are therefore their spokesperson within the agency.
An Account Manager’s Career
If starting at the entry level of the Account Management / Project Management career, you will usually be hired as an Account Executive. If you’re in this position, you are responsible for the daily management of a project. This can include making sure the deadlines are met and responding to queries from both the client’s and the agency's side.
Within 1-3 years you can be promoted to Account Manager, which will give you more responsibility to actually manage the clients, look behind the scope and make sure the work completed reaches the desired outcome.
Lastly, the Account Director oversees all accounts and supports signing up new clients to the business.
But let’s start from the beginning.. What are the responsibilities of an Account Manager?
Within 1-3 years you can be promoted to Account Manager, which will give you more responsibility to actually manage the clients, look behind the scope and make sure the work completed reaches the desired outcome.
Lastly, the Account Director oversees all accounts and supports signing up new clients to the business.
But let’s start from the beginning.. What are the responsibilities of an Account Manager?
5 Tips to Include in Your Day to Day Routine to be a Better Agency Account Manager
If starting at the entry level of the Account Management / Project Management career, you will usually be hired as an Account Executive. If you’re in this position, you are responsible for the daily management of a project. This can include making sure the deadlines are met and responding to queries from both the client’s and the agency's side.
Within 1-3 years you can be promoted to Account Manager, which will give you more responsibility to actually manage the clients, look behind the scope and make sure the work completed reaches the desired outcome.
Lastly, the Account Director oversees all accounts and supports signing up new clients to the business.
But let’s start from the beginning.. What are the responsibilities of an Account Manager?
Within 1-3 years you can be promoted to Account Manager, which will give you more responsibility to actually manage the clients, look behind the scope and make sure the work completed reaches the desired outcome.
Lastly, the Account Director oversees all accounts and supports signing up new clients to the business.
But let’s start from the beginning.. What are the responsibilities of an Account Manager?
